Copy in Advertising and how it Relates to Writing.

In advertising agencies there are creative geniuses sitting behind desks called copywriters. Copywriters are responsible for the copy of an advertisement or in others words, the words or script of an advertisement. In essence, the words or print that you might see in any given ad in a magazine; for example, that’s done by copywriters who are given the responsibility of writing creatively so that they may reach target audiences in order to help businesses market their products or services to whomever their target market is.

Copy and writing are one in the same. In fact, copy is a form of writing. This form of writing usually requires a lot of creativity as the ad agent must take into account a lot of different variables before providing the copy. For instance, copywriters must remember who their target market is, much like an author posting on his blog. In addition, they have to do research on not only the target market, but also the product for which they’re trying to advertise. See writing and producing copy are very much alike. They both require some sort of a plan and research on the topic of which they’re writing about or providing copy for. In addition, when in the process of creating their work, they must always in the back of their minds keep track of the target audience or market because the minute they forget the audience or market, is the minute they’ve failed whatever objective or goal they’ve set out for themselves to achieve.

As many similarities as there are between copy and writing, one could make a case for there being a few differences as well. One difference, for example, is the fact that copy is meant to be purely persuasive. Copy is a form advertisement, and as such it is meant there for the sole purpose of convincing the target market why they should pay for a product or service. Writing on the other hand is slightly different in that not all writing in general is meant to be persuasive. Sometimes people write a diary to talk recap events that happened over a period of time, and of course no one except the writer is supposed to see what’s written. This is case in which writing is not trying to be persuasive, it’s simply just being writing.