Creative Zone

The first assemblage I would like to present is an ad campaign by Veet promoting avoiding “dudeness.” This campaign is an example of bare repetition and was fairly controversial for Veet, as it was seen as stereotypical and sexist. It was basically body shaming women who have hairy legs, and sticking with stereotypes of what the typical woman should be which is hairless. Needless to say it received some backlash for this idea. Here’s the link: https://www.youtube.com/watch?v=gdVC8Lf4OAs The second assemblage which can be considered ethical is an ad by apple. This ad features “The Rock” and it’s basically an assemblage or montage of all these different clips of “The Rock” doing all these different activities all in a day. Here’s the link: https://www.youtube.com/watch?v=ufBLI6bB9sg So the first assemblage contributes different things to its audience because it’s a series of different commercial ads showing different ways in which women display “dudeness”, but the me...

Within the advertising community there’s tons of different remixes and assemblages. One might find remixes of well-known songs in an ad. An example of this happens in a gum commercial by Extra. They take Elvis’s “Can’t Help Falling in Love,” give it a woman’s voice, and create a commercial that makes one wish that was their man and maybe brings a couple tears to one’s eyes. Here’s the link:   https://www.youtube.com/watch?v=XLpDiIVX0Wo An example of an assemblage in advertising would be Charlie Day’s NFL commercial for DirectTV. It combines multiple teams’ jerseys and places them in different locations in a commercial that’s guaranteed to make one laugh. Here’s the link: https://www.youtube.com/watch?v=4Duo6iq2uUI Copyright plays a huge role in advertising. Advertising is a very creative field, so as one can imagine, people in advertising probably wouldn’t be very appreciative of people stealing their ideas. That said, if a company wants to use a certain song withi...

Here is a link to the text I’ll be talking about in this blog post: https://www.youtube.com/watch?v=1VM2eLhvsSM The link above is of a very famous commercial shot in the 70’s titled “Hilltop” or “I’d like to buy the world a Coke.” One of the things I like about this commercial is the way in which it accounts for the audience and makes an attempt to appeal to them. During the time in which the commercial was shot, there was a lot of unrest occurring as the U.S. was tired of fighting the war in Vietnam, and people wanted to bring the army back home. This commercial is essentially a call to action to bring about peace. It’s meant to call the world together to celebrate peace and share that peace while drinking a coke. What I really love about this commercial is how it creates a call to action for peace which appeals to the vast majority of America at that time while at the same time marketing a product. A lot of times trying to appeal to an audience while creating a call to actio...