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Blog 6

Within the advertising community there’s tons of different remixes and assemblages. One might find remixes of well-known songs in an ad. An example of this happens in a gum commercial by Extra. They take Elvis’s “Can’t Help Falling in Love,” give it a woman’s voice, and create a commercial that makes one wish that was their man and maybe brings a couple tears to one’s eyes. Here’s the link:   https://www.youtube.com/watch?v=XLpDiIVX0Wo An example of an assemblage in advertising would be Charlie Day’s NFL commercial for DirectTV. It combines multiple teams’ jerseys and places them in different locations in a commercial that’s guaranteed to make one laugh. Here’s the link: https://www.youtube.com/watch?v=4Duo6iq2uUI Copyright plays a huge role in advertising. Advertising is a very creative field, so as one can imagine, people in advertising probably wouldn’t be very appreciative of people stealing their ideas. That said, if a company wants to use a certain song withi...
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Copy in Advertising and how it Relates to Writing.

In advertising agencies there are creative geniuses sitting behind desks called copywriters. Copywriters are responsible for the copy of an advertisement or in others words, the words or script of an advertisement. In essence, the words or print that you might see in any given ad in a magazine; for example, that’s done by copywriters who are given the responsibility of writing creatively so that they may reach target audiences in order to help businesses market their products or services to whomever their target market is. Copy and writing are one in the same. In fact, copy is a form of writing. This form of writing usually requires a lot of creativity as the ad agent must take into account a lot of different variables before providing the copy. For instance, copywriters must remember who their target market is, much like an author posting on his blog. In addition, they have to do research on not only the target market, but also the product for which they’re trying to advertise. ...
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Blog 9

For me, I typically define writing as the act of putting pen to paper. It’s getting ideas, whatever they may be from point A to point B. Editing, however, is much different in that in that it’s taking something that’s already been written and it’s making adjustments as they are needed. Sometimes editing may involve cutting things out of a draft other times, it may involve making additions to better clarify something. Ultimately, the point of editing is to take a draft from any given point in time and make it better than it was before. Lastly, composing to me, is the act of creating something. It’s more than just taking an idea and writing it down. It’s actually taking that idea and making it a reality. Composing is typically creative, and when something is composed it should be made original, as when something is created, typically that means it’s something new or something that hasn’t been done before. Otherwise it’s just a stolen idea. Three key terms of my own that I think help...
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